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SEO Tips for Beginners: 5 SEO & Digital Marketing Training Course in Hong Kong You Can’t-Miss!

Search Engine Optimization (SEO) is really an important factor to rank your website. It is the process of getting traffic from the Free, Organic, Editorial and Natural search results on search engine. Without doing SEO on your website, you cannot achieve your goals. A case in point is if people search “SEO” on Google,  it gives almost 500 million results, surprisingly. Thus, it shows that SEO is a complex and important topic for all of us.

As a beginner to Search Engine Optimization (SEO), you should understand that there is no magical approach to rank your website on the first page of Google, Bing or Yahoo. It will take lots of time, therefore your patience and hard work will be your main contribution to do this.

Search engine is governed by complicated algorithms and takes a lot of time and effort to convince them that your website deserves the high rank.

There are lots of rules in SEO which you have to follow to rank your website. Below are the important tips for beginners that they should follow:

  • Optimize your page titles and meta descriptions
  • Add internal links to your web content
  • Maintain permanent link structure
  • Build relevant links
  • Use headings and formatting options to make your page easier to read
  • Optimize your images
  • Research and use relevant keywords
  • Write longer posts
  • Optimize page content
  • Update your website with fresh content
  • Optimise your business around the web
  • Create SEO friendly URLs
  • Customise your 404 page
  • Improve your page speed
  • Get backlinks from other websites
  • Make your website mobile friendly
  • Create an XML sitemap and a user sitemap
  • Check for broken links
  • Optimize your social media
  • Think about your users
  • Use webmaster tools and analytics

In this regard, we are going to write about the training course in Hong Kong that beginner should join them to learn SEO and Digital Marketing.

5 SEO & Digital Marketing Training Course in Hong Kong You Can’t-Miss!

Digital marketing is that the marketing of products or services victimisation digital technologies, chiefly on the net, however additionally together with mobile phones, display advertising, and the other digital medium. Businesses leverage digital channels like search engines, social media, email, and other websites to connect with current and prospective customers.

SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platform. And to do that, one must ensure the website ranks higher in the SERP (Search Engine Result Page).

To learn about how SEO and digital marketing do in any business, you should join training courses. So, we are going to talk about 5 SEO and Digital Marketing training courses in Hong Kong you should join to attain more growth in your business.

  1. SEO Training at SEO Hong Kong

If you are interested in developing your internal personnel to implement search engine friendly websites, you should join SEO Hong Kong’s SEO Classes.

These classes are ideal for web developers, web designers, website owners and managers, content developers, digital agency professionals and university students. Each class is customised every intended audience, so you expect to learn what you need to learn.


These classes consist of the following topics:

  • Introduction to Search Marketing
  • Keyword Research
  • Technical SEO Considerations
  • Optimizing Our Content for Search Engines
  • Measuring Goals
  • Summary & Further Notes

Address: SEO Hong Kong, 29B Tower 5, The Beaumount, 8 Shek Kok Road, Tseung Kwan O

Tel: +852 9490 9821


  1. SEO & Digital Marketing Training at The Knowledge Academy

We are going to discuss the training courses about SEO and digital marketing named “Digital Marketing Masterclass” and “SEO Masterclass”.

The courses are conducted by “The Knowledge Academy”.

Digital Marketing Masterclass

Digital Marketing Masterclass consists of a one day, instructor-led course that gives delegates with tips and tricks that may change the optimization of their use of Digital Marketing. The course can specialize in totally different platforms, devices, and content that must be considered for improving customer usability. The course will also look into SEO and the importance of quality content for keeping the client’s business.


This course will cover the following modules:

Module 1: Digital Marketing

Module 2: Planning, Strategy, and Testing

Module 3: Customer Experience and Usability

Module 4: Mobile Marketing

Module 5: Content Strategy

Module 6: Social Media

Module 7: Email Marketing

Module 8: Search Engine Marketing, SEO and PPC Defines

Module 9: Integrating Your Marketing Communications for Maximum ROI

SEO Masterclass

This course comprises of Introduction of SEO focuses on the fundamentals of SEO, including its definition, its principles and more. Suitable for everybody in a role requiring a basic understanding of SEO without going into too much depth, the course approaches SEO from a beginner’s perspective, explaining why it is so important and what factors affect it.


This introduction to SEO course covers the following topics:

  • Introduction to SEO
  • The Importance of SEO
  • Search Engines
  • Finding the Correct Keywords
  • Onsite Optimization
  • Building Links
  • Social Media

Address: The Knowledge Academy Limited, Room 907 Silvercord Tower 2, 30 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong

Tel: +852 800 908601


  1. Professional Diploma in Digital Marketing at The Hong Kong Management Association (HKMA)

This program aims to provide students with a fundamental understanding of marketing with a strong focus on digital marketing. The course will cover key marketing management topics with comprehensive and in-depth coverage of website & E-commerce management and email / search engine / mobile / social media marketing. Register this programme now to understand the power of digital marketing and run it higher and quicker than your competitors.

To equip entry-level executives with the ideas, practical guidelines, latest developments, and best practices of digital marketing in order to advance your knowledge and career.

Learners who are new to marketing, with a particular interest in learning how to expand the business and engage customers through digital medium.

This program contains seven modules – six must-learned marketing and e-marketing modules, plus a Management Project, to help students building comprehensive knowledge and apply it to real-life management project. Lecturers will use case studies, group presentations, discussions and debates to enhance learning.


This course can be completed in ten months. It consists of seven modules, with a diploma awarded upon successful completion of the course.

Module 1: Online to Offline (O2O) with KOL Marketing

Module 2: E-Commerce

Module 3: Digital Marketing

Module 4: Digital Marketing and Information Technology

Module 5: Display, Search and Mobile Marketing

Module 6: Strategic Digital Marketing

Module 7: Management Report

For this course details:

Ms Shirley Chan 2774 8569


  1. Secrets of Digital Sales & Marketing Course at Adams

In this course, “Highly Effective Ways for Search Engine Success” is the first topic of the lot. The course is targeting CEOs and Management to assume and rethink regarding their overall strategy towards Digital Marketing within the too advanced digital world nowadays.

Putting a huge budget does not mean it is successful in digital world. Key to being successful is how well you know about digital world. Join their seminars to know secret tips in using simple tricks to achieve business goals.


This course consists of six topics that are:

Topic 1: Highly Effective Ways for Search Engine Success

Topic 2: Strategic e-Channels Advertising

Topic 3: Boost Your Online Sales

Topic 4: Successful Story of Digital PR & Social Media Marketing

Topic 5: Create Customer Database and Expand Target Audience

Topic 6: Achieving Excellent Performance and Optimization

Address: Adams Company Limited, 4B Milton Mansion, 96 Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong

Tel: +852 27239977


  1. Face-to-Face Digital Marketing Course at Bonfire Media

Nothing beats live conversations. Bonfire Media face-to-face classes often go off-the-rails, with lecturers telling personal anecdotes and story sharing from students, who are all experienced professionals in their own fields.

This program provides an in-depth and comprehensive introduction to the core necessities of digital marketing. Validated Advisory Council, the learning content is informed and designed by specialist and offers learners the chance to realize a globally recognised professional certification.

Who Should Take This Course?

  • Marketing Executives, Managers, Senior Management
  • IT Managers
  • Business owners
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing
  • Beginners or Intermediate Skill Level

This program benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.


There are ten modules in this program:

Module 1: Digital Marketing Foundations

Module 2: Website Optimization

Module 3: Content Marketing

Module 4: Social Media Marketing

Module 5: SEO

Module 6: Paid Search

Module 7: Display & Video Advertising

Module 8: Email Marketing

Module 9: Analytics

Module 10: Digital Strategy

Head Office Address: Bonfire Media Limited, 1/F, 20 Hollywood Road, Central, Hong Kong

Tel: +852 3706 8266



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